Maccy areana costs4/29/2023 ![]() It’s too late to adjust Aubrey & The Three Migos, but Drake needs to leave the arenas he’s grown to love and step up to stadium status-especially in cities that he’s performed multiple arena shows at. Random nagging injuries are bound to happen more often, not less, for the 31-year-old Champagne Papi. Keep in mind, this injury happened before Drake turned 30. He never disclosed the reason for injury, but it’s probably linked to him jumping across stages to hype up crowds at 50 different concerts in 80 nights. His doctor ordered him to cancel the last seven shows of the Summer Sixteen Tour due to an ankle injury. With all that extra time, Drake could have went back in the studio, worked on other projects, spent time with his child that he was hiding.įewer shows would also be better for Drake’s physical health. Drake could have performed those 20 stadium shows in one month- almost one-third of the time. Meanwhile, a stadium tour could have earned that $84 million with 20 shows or less. Aubrey & The Three Migos is expected to earn similar. The Summer Sixteen Tour took over three months to gross $84 million from 57 shows. There’s also an opportunity cost benefit of performing in larger stadiums. MetLife Stadium doesn’t have the same ring as MSG, but Drake can get over it. On average, that $1.5 million rental fee is $3 million total for both nights-less than the estimated $3.5 million that was spent.ĭrake on stage at Madison Square Garden. According to Waddell, stadium rental costs for concerts are $1.2 – 1.8 million. Instead of hosting these short-term residencies in different NYC boroughs, Drake and Migos can meet the same demand with two concerts on back-to-back nights at the 82,500-person capacity MetLife Stadium in East Rutherford, NJ. That’s easily totals over $500 per person, per night. These shows were spread across eight nights, which means at least nine nights of hotel and hospitality costs for the entire team in New York City. If we assume that rental costs are the same at Barclays, that’s $3.5 million in venue rental costs for the seven shows. With inflation, that’s just under $500,000 in today’s dollars. According to Deadspin, it cost $400,000 in 2006 to rent Madison Square Garden. Two weeks ago, Aubrey & The Three Migos performed four shows in Madison Square Garden and three shows at the Barclays Center in Brooklyn. This gives him flexibility, but the cost of that flexibility is outmatched by two factors: the cost to put on each additional show, and opportunity cost of the Drake’s time.Īccording former Billboard writer Ray Waddell, an artist like Drake is in prime position to level up:ĭetermining which artists can fill these mega-venues ultimately comes down to demand in a given market, and factors taken into consideration include an artist’s box-office history there, as well as those of similar acts, along with album sales and radio play… The thin margins of touring - as little as 1 percent of gross for a promoter and no more than 30 percent for the artist - require that a stadium play make more financial sense than a double- or triple-date appearance at an arena. At the Summer Sixteen Tour, he performed multiple shows in 14 of its 34 cities. His goal is to ensure that each concert ticket is in high demand.īut instead of matching that demand with stadium-level supply, Drake adds additional 20,000-person capacity arena shows in select markets as appropriate. Before Migos, he toured with his Young Money running mate Lil’ Wayne in 2014, and Future in 2016 (peak “March Madness” Future). ![]() Long before Drake prioritized money over accolades and played it safe with his co-headliners. The cost of being too conservativeĭrake told MTV in 2011 that he avoided stadiums to keep his venues intimate, but that was a long time ago. Each artist should have confidence that fans will show up, but within reason. Artists should accurately meet demand as best possible, and account for a few extra seats in case they slightly exceed expectations. The best approach is for artists to be moderately optimistic. On the other hand, overly-optimistic artists can book larger venues and earn more with less effort, but they risk booking arenas and stadiums that they can’t fill. Drake’s conservative approach protects his money and reputation, but there’s a cost associated with playing it safe. Live performances are how artists earn their money. But instead of putting this star-studded lineup in stadiums and ballparks to make more money, Aubrey & The Three Migos is contained to the same arenas that Drake has performed in this entire decade. The Migos, like Drake, are a chart-topping act that could headline a nationwide arena tour on their own. He patiently waits for absolute certainty. No one was surprised when hip-hop’s biggest artist and most popular group announced they were going on tour together. ![]()
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